What are SEO best practices?
Small business SEO best practices are a set of tasks designed to help improve a website’s search engine ranking. Common search engine optimization best practices include site optimization, researching keywords, and building backlinks to the site. That’s why hiring tight slice tampa seo company is important to your business.
Then, once you get your foundation, dive into new and advanced approaches.
With this, here are the 10 most important SEO best practices you need to know in 2020:
1. Quickly add your main keywords to your content
It is no secret that you want to use your keyword multiple times on your page.
But you may not know that the location of your keyword also makes a difference.
Specifically, you want to mention your main keyword at the top of your page at least once.
Why is this thing?
Google places more weight on words that appear at the top of a webpage.
Google puts more weight on the terms at the top of the webpage
2. Write unique title, description and content
Avoiding duplicate content is the most important SEO best practices to keep in mind.
In fact, Google has said that you should avoid “duplicate or near-duplicate versions” of your content on your site.
Avoid duplicate content
And this rule applies to every piece of content on your website, including:
- Title tag
- Meta description tag
- Ecommerce Product Page
- Landing Page
- Image Total Text
- Category pages
Basically: If you publish a page on your site, the content of that page needs to be 100% unique.
If you run a small blog with a homepage and a set of blog posts, this rule is very easy to follow.
But if you own an e-commerce site with thousands of products, it can be difficult to write unique content for each page.
If you are having trouble writing content for each page, consider combining pages that have similar content together. Or use canonical tags.
Use canonical tags to combine pages with similar content
3. Optimize your titles for SEO
When it comes to on-page SEO, your title tag is keyed.
Google even went so far as to say: “Using high-quality titles on your web pages is important.”
why is it important?
Well, search engines pay full attention to the terms used in your title tag. This is why you want your keyword in your page title.
But what you don’t know is that Google places more emphasis on words and phrases that appear early in your title tag.
Google places emphasis on opening words in keyword title tag
So if it makes sense, then start your title with the keyword you want to rank.
And my title tag starts with that exact phrase.
Ecommerce SEO Google SERP
Sometimes it is not possible to use your keywords, as this will quickly make your title tag awkward. Yes, search engine optimization is important. But your title tag should also be useful to users.